Our Story

We've turned haircare into a science.

In 2003, a visionary collaboration kicked off in Hong Kong, bringing together biotech scientists and respected physicians from the United States, Singapore, Hong Kong and mainland China. Their mission? To pioneer a science-based approach to haircare. The goal was clear: streamline routines, reduce waste, and maximize the performance of haircare products.


After securing 42 global patents, formulating 183 unique recipes, offering 81 diverse products, and earning over 30 awards, we continue to invest in research and development to create more user-friendly hair care solutions.

We innovate, you actualize