Our Story

We've turned haircare into a science.

In 2003, a visionary collaboration kicked off in Hong Kong, bringing together biotech scientists and respected physicians from the United States, Singapore, Hong Kong and mainland China. Their mission? To pioneer a science-based approach to haircare. The goal was clear: streamline routines, reduce waste, and maximize the performance of haircare products.

Led by world-renowned scientist Dr. Gerard Cheung, our team of global beauty industry experts is at the forefront of bioproduct research and testing, boasting a multitude of biotechnology invention patents.

Our mission is clear: to eradicate any undesirable consequences of hair care products and tackle real-world hair issues head-on, not mask them. With premium, high-quality hair care products and services, we aim to empower everyone to embrace healthy, beautiful, and confident hair.

R&D SUPPORT

  • A GMPC CERTIFIED WORKSHOP

  • NATIONAL HIGH-TECH ENTERPRISE

  • HAIROLOGY RESEARCH CENTER

  • BASF GLOBAL R&D TECHNOLOGY SUPPORT

  • SOUTH CHINA UNIVERSITY OF TECHNOLOGYINNOVATION CENTER

After securing 42 global patents, formulating 183 unique recipes, offering 81 diverse products, and earning over 30 awards, we continue to invest in research and development to create more user-friendly hair care solutions.

We innovate, you actualize